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The Future of Digital Marketing: Trends to Watch in 2024

Digital marketing is more than just snazzy ads or email campaigns - and it’s more than having an underpaid intern manage your social media, too. When you dive in to digital, you need to have the right toolbox to get you noticed. But the tools change every year.
Marketing Trands

At Lagoon Media, we keep up with the latest trends in digital marketing to make sure you’re getting the most exposure possible. Take a look at this list to see how the marketing game is changing this year, and don’t forget to get in touch with us to see how we can help.

1. AI Everything

Hey ChatGPT – in about 50 words, why don’t you tell us how AI will change digital marketing.

“AI is set to revolutionize digital marketing by enabling hyper-personalization of content and ads, automating customer interactions through chatbots and virtual assistants, optimizing marketing campaigns in real-time based on data analytics, and providing deeper insights into consumer behavior. This will lead to more efficient and effective marketing strategies that are closely aligned with user preferences and behaviors.”

2. New New Media

It’s weird to say this, but we’re living in a post-Facebook world. There’s new outlets for social media and digital marketing, and the trends are always shifting. As we barrel along into the future, we have to keep our eyes open for the next big platform.

3. Influencers

Yes, everyone rolls their eyes when they see some guy recording himself for the ‘gram. But the results aren’t quite as eye-rolly. People get their info from influencers, and netting yourself a shiny new brand ambassador isn’t going to hurt.

4. Short Form Video

Video marketing is bigger than ever, but the videos themselves are getting short and sweet. You probably already know that the average attention span is getting shorter and sh-

5. Up-to-the-Minute Updates

Your audience will be hard to hook, but you can grab their attention with constant updates and marketing that’s driven by live data. Keeping a finger on the pulse of your ads and search rankings will become more important than ever.

6. Interactive Content

Sure, it’s nice to just keep scrolling through a feed, but interactive content can be a nice little break. Quizzes, questionnaires, apps, and even your humble landing page can be optimized for interactivity. You want to connect with your customers – why not let them connect with you?

7. Voice Search Optimization

As more people rely on virtual assistants (Siri, Alexa, Cortana, or any other device that’s probably listening to you right now), your digital marketing needs to be optimized for voice search.

8. Mobile-First Marketing

When was the last time you put your phone down so you could look something up on your computer instead? With more people on mobile, mobile-first just makes sense.

The Future’s Waiting – Get in Touch Today

At Lagoon Media, we’re always updating our digital marketing playbook. The online space moves quick, so we make sure we’ve always got the tools to get you noticed in 2024 and beyond.

Whether you’re trying to master the mobile scene or you’re looking to integrate some slick AI-optimized content into your website, our team is ready to get you noticed for all the right reasons. Contact us today, and let’s get started.